Case study · ND Channel

They stopped renting their own business back from a software vendor.

ND Channel is a New York jewelry manufacturer. Their catalog, their live pricing, and every customer order used to live inside an app they did not own or control. Now they own the whole thing, and the slow, forgettable sales work runs on software that never clocks out.

1
vendor app fully replaced, on infrastructure they control
0
prices ever quoted by the AI, by design
72hr
metal-price locks tracked and honored automatically
1-click
from a new inquiry to a reply sent in their voice
The situation

The whole business ran inside an app someone else owned.

Catalog, pricing, quotes, orders, invoices, production tracking. All of it lived on a vendor's platform. When you do not control the software your revenue runs through, you are one price change or one outage away from a very bad week.

And the pricing had to move with the market. Gold and platinum shift daily, so a quote from Tuesday could quietly become a loss by Friday.

What we built

One platform they own, doing everything the old vendor did, plus the parts it never could.

A B2B portal on infrastructure ND controls, verified live from end to end.

Live pricing engine

A keyless spot-metal feed drives every price and the landing-page ticker, so quotes track the real market, not last week's.

Quotes with a 72-hour lock

Every quote carries a price lock and an expiry countdown, so buyers know exactly how long their number holds.

Cart, orders, invoices

The full path from quote to order to NET-30 invoice, with credit limits and receivables visible in one admin.

Production tracking

A live stage timeline from received to CAD, casting, setting, polishing, QC, and shipped, updated by the bench.

The engine that earns clients

A new inquiry never sits in an inbox waiting for someone to have time.

The goal was simple and hard: land more B2B clients without adding a single person. So we gave the top of the funnel to an assistant that reads every inquiry the moment it lands, and hands the owner a reply that is ready to send.

01 Capture

A prospect fills the contact form. Nothing is lost, nothing waits for office hours.

02 Triage

The assistant reads it, sorts category and urgency, and writes a summary.

03 Draft

It drafts a reply in ND's own voice. It never states a price. That stays human, always.

04 Send

It lands in the admin inbox. One click sends it from their real address.

The rule that makes it safe to trust: the software handles speed, the owner keeps the money decisions. Every price, every commitment, is still a person's call.

What is next

The system already knows everything. Next it starts reminding people.

Phase one proved the platform. Phase two turns the parts that still run on someone remembering into agents that run on a schedule.

Order updates that send themselves

When a job moves to casting, the buyer hears about it. No more "where is my order" threads.

Invoices that chase politely

Automatic reminders at due-soon, due day, and overdue. Cash comes in faster.

Quiet clients that get noticed

A client who used to order monthly and went quiet gets flagged, with a personal note drafted for review.

Estimated impact of phase two: on the order of 6 to 12 office hours a week returned, plus faster receivables and fewer lost quotes. Presented as a range on purpose, to be firmed against real volume before anything is locked.

A note from Eleva NYC

If a reputation this good deserves software this good, so does yours.

Most owners we meet are not missing customers. Those customers are already searching, already impressed by the reviews. What loses them is the website they land on next, or the reply that comes three days too late.

We build the site that matches the reputation, then we build it before you pay. You see the whole thing live first. If it does not feel like an upgrade, you owe us nothing.

The 5-Star Website Sprint $4,500  $3,500 founding rate You save $1,000 Built first · love it, then pay
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