Tell us about your website.

Your answers become your mockup. The clearer you are here, the closer the first draft lands — no meetings needed.

Seven short parts. Your answers save as you type, so you can stop and come back any time.
Rather talk than type? You can send a voice note instead — the first part shows you how.

Part one

Business and goals

Everything starts here. If we get this part right, the rest of the project follows.

Rather talk than type?

Send a voice note on WhatsApp instead — talk it through in your own words. Cover these five, in any order:

What your company does
Who you are selling to
What the site must achieve
Two or three websites you like, and why
What you already have — logo, photos, text

Send a voice note

We will listen, start your mockup from it, and come back with a few short follow-ups for anything still missing.

Company name

Your name

01 In one or two sentences, what does your company do?

02 What is the single most important thing this website must achieve?

For example: get inquiries, sell products, build credibility, replace an outdated site.

03 How will you know the website is successful six months after launch?

Name the number you would look at.

04 Do you have an existing website? If yes, what is the URL and what is wrong with it?

05 Is there a hard deadline or an event this needs to be ready for?

Part two

Audience

A website built for everyone speaks to no one. Tell us who has to feel spoken to.

06 Who is your ideal visitor?

Industry, role, age, location, buying power.

07 What question is in their head when they land on your site?

08 What is the one action you want them to take, above all others?

Call, fill a form, WhatsApp, buy, book, download.

09 Are they mostly on mobile or desktop?

Mostly mobile Mostly desktop Both equally Not sure

10 Which countries and languages must the site serve?

Part three

Competitors and taste

Showing us three links you love says more than a paragraph describing a style.

11 Name two or three direct competitors and their websites.

12 Why do customers choose you over them?

Be specific. “Quality” and “good service” do not help us.

13 Show us two or three websites whose look and feel you like, and say what you like about each.

Any industry. Links, please.

14 Show us one or two websites you dislike, and say why.

Part four

Content and structure

Design is fast. Waiting for text and photos is what delays a launch.

15 Which pages do you think you need?

For example: Home, About, Services, Products, Portfolio, Contact.

16 Who will write the text for each page?

We write it You write it A mix of both

17 Do you have professional photos, product images or video already?

Please share a sample with us.

18 Do you have a logo, brand colors and fonts?

Send the original source files if you have them.

19 Is there anything that must appear on the homepage no matter what?

A certificate, an award, a specific message.

20 How many products, services or projects will be listed at launch, and how many in a year?

Part six

Domain, hosting and approval

Small details that stop a launch on the last day if nobody asked about them early.

26 Do you already own a domain name? What is it, and who has access to it?

27 Do you have existing hosting?

Yes, we have hosting No, please handle it Not sure

28 Do you have business email on that domain, and should it stay untouched?

For example: name@company.com

29 Are there legal requirements we must follow?

30 Who has final approval on the design?

One name, please — not a group.

Part seven

Budget, timing and aftercare

An honest range here lets us propose something real instead of something safe.

31 What budget range have you set for this project?

32 When do you want the site to be live?

33 Who maintains the site after launch?

We do You do Someone else Not decided

34 Do you expect ongoing work after launch, and how often?

Updates, new pages, SEO.

35 Is there anything we have not asked that you think we should know?

Last step

Send it to us

One click and your brief reaches our desk. We read every answer before we quote anything.

Your company name and email are required so we can reply. Everything you type is saved in this browser as you go.

Client Website Brief. Prepared before every project we build.